He is a man in his early thirties who ostensibly works as a consultant to estate agents. He takes a lot of pride in his appearance - driving the right car, going to the gym regularly, having his image up to date.
He runs several barely legal websites that allow people to apply for licenses but they charge an extra fee. He also takes photos and does descriptions for online estate agencies.
He is vain and doesn't like to be challenged. He is very controlling of the people around him.